Marketing you can see in the numbers.
Tactics tested on real budgets: Meta, Google, TikTok and Shopify. No textbook theory — just what works right now for eCommerce.
Why Do I Get Traffic but No Sales? The Real Causes and What to Check
People come to your site, but the orders don't show up. Usually it's not a single cause — it's a chain that breaks somewhere. Here's where to look.
What is ROAS and how to calculate it (with simple examples)
ROAS is the number everyone talks about, but few use correctly. Here is what it means, how you calculate it and why a high ROAS does not automatically mean profit.
How to calculate CAC and LTV (and why the ratio between them matters)
CAC tells you how much you pay for a customer. LTV tells you how much they're worth. The ratio between them decides whether you can grow or whether you're burning money.
What Facebook budget for a new shop? How to set it
There's no universal magic number. Your starting budget on Facebook flows from your margin and from what a sale costs you — here's how to work it out.
WooCommerce → Shopify migration: a complete step-by-step guide
Moving from WooCommerce to Shopify isn't just copy-pasting products. Here's what you move, in what order, and how not to lose your Google traffic along the way.
Abandoned cart email marketing: examples and sequence
Someone put the product in the basket and left. You haven't lost them — not yet. A simple email sequence can bring some of those orders back.
Google Shopping vs Performance Max: The Complete 2025 Guide
Standard Shopping or Performance Max? We compare the two Google Ads campaign types with real data from our own accounts.
TikTok Ads for eCommerce: Why It's Worth the Investment
TikTok isn't just for Gen Z anymore. Discover how eCommerce brands generate sales with low CPMs.
Shopify vs WooCommerce: The Complete Comparison for Romania
Which platform is better for your online shop? We analyse costs, features, scalability, and local integrations.
eCommerce KPIs: Which Metrics to Track in 2025
From ROAS to LTV, from CAC to MER. A complete guide to the metrics that matter for your online store.
How iOS 14+ Changed the Game for Facebook Ads and What You Can Do
From ATT to CAPI, from aggregated events to conversion modeling. Adapt to the new reality.
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