TikTok Ads that stop the scroll.
Attention is here, every single day.
TikTok is no longer just for dancing — it's the most powerful discovery engine and the biggest pool of attention in social. Brands that sell there win new audiences, cheaply.
Sources: DataReportal / TikTok 2025. The attention is there — and it's cheaper than anywhere else, if you have the right creative.
Native formats, not obvious ads.
On TikTok, anything that looks like an ad gets skipped. We build campaigns that feel like good content — and sell.
Smart+
TikTok's AI campaign for every objective — it tests audiences and creative at scale on new people, all by itself. The volume engine.
Spark Ads
Amplify organic posts and creator content — UGC authenticity with +34% more conversions than standard In-Feed.
In-Feed & Video
Native video ads in the feed, for prospecting on cold audiences — lots of attention, low cost per view.
Video Shopping & Retargeting
Products straight inside the video, plus retargeting people who engaged. You turn attention into orders.
New audiences, at a low cost per attention.
TikTok is the channel where you get in front of people who don't know you yet — with creative that feels like content, not an interruption.
Huge engagement
3.70% engagement rate — about 7× more than Instagram. People actually watch and interact.
New & diverse audiences
From Gen Z to 25–44 — you discover customers you weren't reaching on other channels.
Low cost per attention
Lower CPMs and CPCs than other platforms — your budget buys more attention.
UGC that sells
Authentic creator content and Spark Ads — it feels like a recommendation, not an ad.
Smart+ AI
TikTok's AI system optimises audience and creative automatically, at scale, for performance.
Discovery & commerce
39% of users buy products they discovered on TikTok — from discovery to order, all in one place.
The AI that optimises and creates.
TikTok has moved to automated AI campaigns and AI creative tools. We feed them with strategy, hooks and good content — so they perform, rather than burn budget.
Smart+ Campaigns
One AI campaign for any objective — TikTok picks the winning audience and creative. We control the input: creative, signals, exclusions.
TikTok Symphony
The AI creative suite — it generates and iterates variations of video, avatars and voices, so you can test more angles faster.
Value-Based Optimisation
Optimising for order value, not just conversion count — budget flows towards the customers who bring in the most money.
Spark & Creator AI
We amplify creator and organic content with Spark Ads — UGC authenticity, backed by TikTok's AI targeting.
AI only scales what you feed it well. We put the right hooks, creative and tracking underneath it — on TikTok, creative is everything.
Your whole TikTok account, turnkey.
Not just "boosting a video". We build the complete TikTok Ads system — creative, campaigns, tracking and clear reporting.
- TikTok Pixel + Events API (server-side)
- GA4 + correct events
- Attribution & conversion values
- TikTok Shop setup (where relevant)
- ICP & messaging angles
- Custom & lookalike audiences
- Funnel & budget plan
- Anti-cannibalisation exclusions
- Concepts & hooks for the first 3s
- Native video & UGC production
- Variations for testing
- TikTok-style editing
- Smart+ by objective
- Prospecting on new audiences
- Funnel retargeting
- Budget & scaling rules
- Spark Ads authorisation
- Creator collaborations
- Organic content amplification
- TikTok Creative Challenge / briefs
- Live dashboard (ROAS, CAC, CPA)
- Continuous creative testing
- Weekly optimisation
- Monthly review with a scaling plan
From audit to scaling.
✓Transparent, step by step — you see exactly where every euro goes and which creative drives sales. No black box.
We analyse the account, niche trends and margins. We set the creative angles, the structure and the ROAS target — in writing.
We install TikTok Pixel + Events API server-side and GA4. Without correct signals, Smart+ has nothing to optimise on.
Concepts, hooks and native video & UGC production — in TikTok's language. We prepare a set of variations to test.
We start Smart+, prospecting and Spark Ads with test budgets. We monitor daily which creative catches on.
On TikTok, creative wins. We produce new variations constantly, cut what tires out, and scale the hooks that sell.
New creative weekly, new creators, new audiences — we grow the budget without crashing ROAS.
A realistic timeline: it assumes Ads Manager access, a test budget and availability for creative/creators — we tell you exactly what we need from day 1.
Recognise any of these situations?
If so, your TikTok account is leaking budget. Tick what's happening to you right now.
Typical figures after 60–90 days — we'll give you the exact projection for your account at the free audit.
Brands we've scaled on TikTok.
