How much does campaign management cost? (2026)
In short: the agency fee is €300–€800/month (fixed) or 10–20% of budget — and it's separate from the ad money, which the platform collects. The question everyone asks: do I pay the agency or the ads? Both, but on distinct lines. We decide which model suits you at the free audit.
Indicative figures, VAT excluded. The fee is separate from the ad budget, which the platform collects. We recommend the right model for you at the free audit.
Campaign management is the agency fee: what you pay for the monthly work — strategy, account structure, optimisation, creative testing, reporting — and it's completely separate from the ad budget, which the platform collects (Meta, Google, TikTok). The confusion "do I pay the agency OR the ads" comes from here: the answer is both, but on distinct lines.
The fee can take three forms. Fixed: a stable, predictable monthly amount. Percentage of budget: the fee grows as you scale, aligned to how much you spend. Hybrid: a base fixed amount plus a percentage above a threshold, so you get both predictability and alignment at scale. Which model makes sense depends on your budget, niche and pace. We set it at the free audit.
The fee models and what they mean.
Three ways to pay the agency — and a clear line between the fee and the ad budget.
| Fee model | Typical cost 2026 | How it works |
|---|---|---|
| Fixed fee | €300–€800/month | Stable monthly amount. Predictable, independent of how much you spend on ads. |
| Percentage of budget | 10–20% of budget | The fee rises along with the media budget. Aligned to the scale of the campaigns. |
| Hybrid | fixed + % above threshold | Base fixed amount + percentage above a threshold. Predictability plus alignment. |
| Media budget | separate | A completely separate line. The platform collects it, not the agency. |
| What the fee covers | included | Strategy, weekly optimisation, creative testing, reporting. |
Indicative prices, VAT excluded. We set the exact offer after the audit.
Three ways to pay the agency.
Each model has a purpose. We choose the one that suits your budget and pace.
Fixed fee
A stable monthly amount, regardless of how much you spend on ads. The advantage: total predictability. Suited when you want a clear cost, with no surprises.
Percentage of budget
The fee grows as you increase the ad budget. The advantage: you pay proportionally to the scale we work at. Suited when you scale quickly.
Hybrid
A base fixed amount plus a percentage above a certain threshold. You get both predictability and alignment with growth. Most often the right balance.
The simple rule: the fee is for the work, the ad budget is separate. We don't take a commission from your shop and we don't hold your account hostage.
By involvement.
The fee model follows the volume of work as you move from a single channel to full-funnel.
A simple model, usually fixed, while we build the foundation and gather the first data. A predictable cost in a still-uncertain stage.
As you scale, the model can shift towards hybrid — the fee follows the volume of work, without catching you off guard.
At a large budget and several channels, the model aligns the fee to the real scale of operations: more campaigns, more creative, more reporting.
You pay for the work, not the ads.
The monthly fee covers everything that makes campaigns profitable. The ad budget stays separate.
- Account plan
- Channel selection
- Message angles
- Monthly direction adjustment
- Weekly optimisation
- Continuous creative testing
- Campaign structure
- Audiences
- Server-side tracking
- Live dashboard
- Monthly review
- Scaling plan
The proof lives in the portfolio.
174 real shops in the portfolio, managed month after month. That's where the proof is — name, niche, partner since which year.
What everyone asks.
Do I pay the agency OR the ads? +
Which fee model is best? +
Does the fee go up if I increase the budget? +
What exactly does the monthly fee cover? +
Is there a mandatory long-term contract? +
Are the figures on the page the final price? +
Want the right fee model for you?
A free 30-minute audit. We look at your channels and budget, recommend the fee model and show you what it covers. We reply within 24h.