How much does online marketing cost? (2026)
In short: ~€1,000–€1,600/month when starting out on one channel — ad budget (from €600, paid directly to the platform) plus management (€300–€800). There is no single price: you pay for the ad money, the management that keeps them alive and the production that gives them something to deliver. On this page we separate the three — then we take you to your channel. We calculate the exact amount on your figures, at the free audit.
Indicative figures for one channel, excluding VAT. They grow with the number of channels and scale — the exact figure, on your numbers, at the free audit.
Online marketing does not have "a price", because you pay for three different things. The first is the media budget: the money the platforms (Meta, Google, TikTok) spend to show your ads. The second is management: the monthly work of strategy, optimisation and reporting that decides whether the budget brings sales or is lost. The third is creative production: video, static and copy, the material that actually runs.
These three lines are calculated separately and depend on the channel, the niche and where you are right now. That is why you cannot find out "how much it costs" from a single figure on a website. We map them onto your concrete situation at the free audit.
In short, what it is made of.
The same three lines, on any channel. Then each channel has its own specifics — you find them on the dedicated page.
| Component | Typical cost 2026 | How it works |
|---|---|---|
| Media budget | from €600/month | You set it, the platform spends it. It grows as the channel becomes profitable. |
| Campaign management | €300–€800/month | Agency fee, separate from the media budget. Strategy, optimisation and monthly reporting. |
| Creative production | €100–€1,000/month | Video, static, UGC. The price depends on volume. Concepts and scripts stay in management. |
| Build where applicable | by your needs | One-off cost for the store or pages on which everything runs. |
| Audit & strategy | free | The starting point. Here we establish what you need from each line. |
Indicative prices, excluding VAT. We establish the exact cost after the audit.
Three costs, not one.
"The price of marketing" is actually three different costs. Most offers mix them together to seem cheaper. We separate them clearly.
Media budget
The money that goes into the platform. It does not pass through us — Meta, Google or TikTok collect it. You decide how much you put in, we decide where every euro goes.
Management
The agency fee. You pay for the work, not the ads: strategy, account structure, weekly optimisation, reporting. The ad money is separate.
Creative production
The material that runs. Video, static, copy, pages. On today's channels, the creative decides how far the budget gets.
From base to peak.
Three steps. The budget, the fee and the production grow together as you climb.
You start from the base. You put the right tracking in place, launch on a single channel, gather the first data. The budget is small, but clean.
You have signal. You add channels, scale the creative, increase the budget on what has proven itself. This is where the rhythm is built.
Budget across several channels, constant production, unified attribution. You grow without collapsing profitability.
A system, not isolated campaigns.
We link every euro to the whole customer journey — from the first click to the returning customer.
- Account plan & message angles
- Choosing the right channel
- In writing, before the first euro
- Monthly adjustment of direction
- Pixel + server-side Conversions API
- GA4 & unified attribution
- Real data, not assumptions
- Event verification
- Launch & weekly optimisation
- Continuous creative testing
- Live reporting
- Monthly review with a plan
The proof lives in the portfolio.
174 real stores, in our portfolio. The names, the niches, partner since what year — right there, no filters.
What everyone asks.
Are the figures on the page the final price? +
Do I pay the agency or the ads? +
How much media budget do I start with? +
Do I have to pay for creative production separately? +
Which channel is the best fit for me? +
Want the exact figure for you?
A free 30-minute audit. We look at your situation, separate the three lines and give you a realistic cost. We reply within 24h.