Full-funnel eCommerce × Shopify

Together we reach new peaks.

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Transilvania Marketing

The secret eCommerce strategy

Your whole funnel, mapped end to end — from the first click to the returning customer. We think through the entire journey before spending a single euro on ads.

Full Funnel Ecommerce Architecture

Creative UGC
video hooks

hook rate
ok?

no new angle,
new format

Pixel & CAPI
GA4 server-side

ROAS ≥
target?

yes budget +20%
→ Scale

no iterate the creatives
↑ back to Awareness

Product feed
titles · GTIN · prices

LTV cohorts
MER dashboard

retention: email,
loyalty & offers no

LTV / CAC
> 3?

yes reinvest
in new traffic

geo-holdout:
incrementality weekly report
→ budget decisions next
media sprint

returning customers click a stage for details

For you, made simple

The whole map above, in 4 steps.

The complexity stays with us. You only see the clear path — from the first person who discovers you, to the customer who comes back.

01Awareness

Meta AdsFacebook & Instagramdiscovery

TikTok AdsVideo & viralnew audiences

Google AdsSearch & Shoppingintent

→ lands in Your store 0 buying visitors / month

02Engage

RetargetingMeta & Googlewe bring them back

Email & flowsWelcome · abandoned cartwe stay close

Content & socialUGC · Reelsreasons to return

→ turns into Purchase intent 0 conversion rate

Engage is the glue between the ad and the order — we keep people close after the first click through content, retargeting and email, and nudge them naturally towards their first purchase.

✓ WE OPTIMISE