Online marketing agency · full-funnel × ShopifyPerformance marketing agency for eCommerce

Facebook, Google, TikTok and your Shopify store, working together. Move across the town and pick where to start.

Shopify Partner since 2021 · Meta Business Partner · Google Partner
400+businesses helped since 2019
€7m+ad budget managed
22specialists, in Sibiu and Bucharest
02 · How we think

Why us? Because of how we think.Performance marketing with measured results

Seven things we do differently.Hover over each one: one side shows how it is usually done, the other how we do it.

Mircea with the light bulb on 01

We think through the whole journey before the first euro

Usually The ads go live and you see how it goes.
With us

The customer map first: where they come from, what they see, where they buy. Only then the ads.

Mircea with the magnifying glass 02

Measurement first, then budget

Usually The budget grows when an ad seems to work.
With us

The budget grows when the numbers add up: Pixel, Conversions API and real sales, each counted once.

Mircea connects two cables 03

One system, not isolated ads

Usually Facebook at one company, Google at another, the store at a third.
With us

Facebook, Google, your store and emails join up into one system. Facebook ads can lift searches for your brand name, and emails can bring the second order.

Mircea with a growing plant 04

Small test, then we scale

Usually The whole budget, on a hunch.
With us

We start with a small budget, keep what sells and scale gradually, keeping an eye on results.

Mircea with a set of scales 05

Profit, not just ROAS

Usually Reports full of clicks, likes and ROAS.
With us

What was spent, what sold, what comes next. Profit per campaign, in terms an owner understands.

Mircea with a leaky bucket 06

We tell you when it is not worth it

Usually Any budget will do, any site is ready for ads.
With us

If your site does not sell or the budget is not enough, we tell you up front. Sometimes the first step is the store, not the ads.

Mircea with a shield 07

It all stays yours

Usually Accounts in the agency’s name, a complicated exit.
With us

Your accounts, pixel and data are yours. Nothing goes live without your approval, and you can end the collaboration with 7 days’ notice, written into the contract.

Want to see it on your numbers? 30 minutes: we show you how it applies to your store. Book a call →
03 · How we work

The whole customer journey, in 4 stepsOnline store promotion on Meta, Google and TikTok

The complexity stays with us. You only see the journey: from the first person who discovers you to the customer who comes back.

  1. Mircea filming Step 1 10,000 see the ad Attract Facebook, Instagram and TikTok bring in the curious, while Google brings people who are searching.
  2. Mircea with the magnet Step 2 2,400 visit the site Keep them close Anyone who visited the site sees the products again, and emails remind them.
  3. Mircea with a full basket Step 3 160 orders They buy A store that convinces closes the sale: search, Shopping and a basket with no obstacles.
  4. Mircea waves hello Step 4 they return and bring friends They return Automated emails, reviews and the second-order offer.

example Illustrative example: the figures show the journey, not an average and not a promise. Percentages differ from store to store. Emails go only to people who have given their consent.

See the whole system: Full funnel strategy →
04 · The first 45 days

What happens after we start

Nothing goes live without your approval, and it starts with a small-budget test. You can end the collaboration with 7 days’ notice, written into the contract.

  1. Days 1–5 Audit and strategy The account, what has been done so far, the market and margins. A written plan.
  2. Days 5–9 Measurement Pixel, Conversions API and GA4, tied to real sales.
  3. Days 9–16 Creative Concepts and scripts for videos and images. Producing them is a separate service, with its own quote.
  4. Days 16–20 Launch Test budgets, monitored daily.
  5. Days 20–45 Optimisation We cut what is wearing out and scale what sells.
  6. Ongoing Scaling New creative, new audiences, a monthly plan.
Expert mode

The secret eCommerce strategy

The board we work from: at each step of the customer journey, what we do, what we need and how we decide. For those who want the detail; the rest of the page makes sense without it.

Open the boardClose
Mircea, our bear, presents the board
The whole customer journey, on one board
What we do
What we need
How we decide
1 · AttractAwareness
What we do
MetaGoogle AdsTikTokSEO
What we needUGC videos, with opening seconds that stop the scroll
2 · Keep them closeEngage
What we do
RetargetingEmail and SMSContent and social
What we needPixel + Conversions API, server-side GA4
3 · They buyConvert
What we do
CROShopify storeCheckout
What we needProduct feed: titles, GTINs, prices
4 · They returnScale
What we do
LTVRetentionLoyaltyUpsell
What we needLTV cohorts and the MER dashboard
How we decide
Do they stop at the video?
hook rate
nodifferent angle, different format
How we decide
ROAS above target?
ROAS ≥ target
yesbudget +20%, move to scaling
nowe iterate the videos, back to Attract
How we decide
Does one customer bring in 3× what they cost?
LTV / CAC > 3
yeswe reinvest in new traffic
noretention: email, loyalty and offers
Measurement that ties it all together
geo-holdout: what it really brings in weekly report budget decisions next media sprint
returning customers bring in new traffic, at a lower cost

The thresholds (+20%, 3×) are starting rules, not guarantees. We adjust them to each store’s margin.

05 · Who it is for

Who it is for, and who it is not for yet

So we do not waste anyone’s time: here is where we help most and when we tell you to wait.

This is for you if

  • You have a physical shop and want your first serious online store.
  • Online is your main source, you run ads and you have hit a ceiling: cost per order rises along with the budget.
  • You sell made-to-measure or complex products, or you also sell to other businesses.
  • You sell in several countries or have several stores.

Not yet, if

  • Your budget is below the threshold: we would be taking your money for nothing. We tell you the realistic threshold at the audit.
  • Your site does not sell: there is no point pouring traffic into a leaky bucket. The store comes first.
  • Your margin or average basket is too small to pay for the ads: we check this at the audit.
  • The product is new and nobody is searching for it: first we create the demand, then we collect it.

We tell you honestly when it is not worth it. Sometimes the first step is the store, not the ads.

06 · Calculator

What each euro of ad spend brings you

Move the two sliders and watch the needle.

Mircea shows a rising chart

What you invest in ads, what you sell

For every €1 you put into ads, you get back €4.00.

On an order of €40 (an example order), the ad costs you €10 per order.

ROAS means sales divided by the money put into ads. It isn't profit: what's left depends on your margin.

YOUR ROAS example 0× 2× 4× 6× 8× 4.0×
07 · Portfolio

Brands we work with.

Shopify Partner since 2021, Meta Business Partner, Google Partner. We manage TikTok Ads campaigns too.

The Schwarzkopf Pro store
Schwarzkopf Pro Beauty MetaGoogleShopify
The Triumph store
Triumph Fashion MetaGoogleShopify
The Babyliss Pro store
Babyliss Pro Beauty MetaGoogleShopify
The Military Shop store
Military Shop Outdoor MetaGoogleShopify
The Coffee Corner store
Coffee Corner Food MetaGoogleShopify
The Roca Shoes store
Roca Shoes Fashion MetaGoogleShopify
  • Schwarzkopf Pro
  • Triumph
  • Pazzo
  • Babyliss Pro
  • Military Shop
  • Coffee Corner
  • Roca Shoes
  • Casa Blanca
  • E-Ring
  • OneCoffee
  • Home Miotto
  • FansBRANDS
  • IM Eyewear
  • Creatoys
  • Constantin Coffee
  • Kabinett
  • MagicTown
  • Stuparul
  • BJC Tools
  • Conmec
  • Accesorii Online
  • Ada Shoes
  • Mormota
See the full portfolio →
Questions

What you want to know beforehand.

Where do we start?

With a free 30-minute audit. We look at your numbers and tell you where the money is being lost. Then you decide.

Do I have to do them all?

No. We start with the channel that hurts most and expand when the numbers support it.

Whose accounts are they?

Yours. The accounts, pixels and data are yours and stay in your account after the collaboration ends. You can end the collaboration with 7 days’ notice, written into the contract.

How do I know what each channel brings in?

You get a single report, with the same measurement across all channels. Platform figures overlap, so we agree together how to attribute each sale to a channel.

Does anything start without my knowing?

No. Nothing goes live without your approval.

Do you work with small stores?

It depends on budget and margin: below a threshold, ads eat your money. We tell you the realistic threshold at the audit.

What does an online marketing agency do?

It brings people to your store through ads (Facebook, Google, TikTok), measures what sells and helps the store close the sale. With us, that also means Shopify and emails, depending on the services you choose.

Free audit · 30 minutes

30 minutes. Data, not opinions.

Tick what you recognise, then pick a time.

Mircea ticks a day in the calendar
Diagnostic · 60 seconds

Tick what you recognise and we'll tell you on the spot what we check.

We use your name, email and phone number to schedule and hold the free audit (Art. 6(1)(b) GDPR, at your request). Details and your rights: Privacy Policy. We keep them for 3 years from the last interaction.