Transilvania Marketing team — full-funnel eCommerce strategy
Strategy · Full-Funnel

One funnel. Every platform.

The full-funnel strategy

A funnel that sells, end to end.

Not just "running a few more ads". We build the whole customer journey — from first impression to second order — with the right platform at every stage.

01 · Awareness
Reach the right people
A new, cold audience — we grab attention with video and creative that stop the scroll.
MetaTikTokYouTube / Demand Gen
Reach · CPM · video views
▼
02 · Consideration
They remember you and come back
Retargeting the people who engaged — we educate them and raise their intent to buy.
Meta retargetingTikTokGoogle Display
CTR · engagement · add-to-cart
▼
03 · Conversion
Turn interest into orders
You capture active demand and close the sale — where the profit is highest.
Google Search / ShoppingMeta Advantage+TikTok Smart+
ROAS · CAC · conversion rate
▼
04 · Retention & LTV
Customers come back and buy again
Email/SMS and store audiences — we lower the real CAC through repeat orders.
Email / SMSMetaShopify audiences
LTV · repeat rate · AOV
The channels

The platforms we orchestrate.

Every channel has a role. We make them work together, not cannibalise each other's budget.

f

Meta Ads

Facebook & Instagram — from prospecting and Advantage+ Shopping to DPA retargeting. The volume engine of the funnel.

awareness → conversion
G

Google Ads

Search, Shopping, Performance Max and Demand Gen. You capture active demand and scale on intent.

buying intent
♪

TikTok Ads

Video-first with Smart+. A new audience, a low cost per attention and creative that goes viral.

discovery & volume
S

Shopify & CRO

Landing pages, checkout and audiences. We turn paid traffic into orders — not just clicks.

on-site conversion
Why full-funnel

A single channel caps you out.

Brands that scale profitably don't bet on a single platform — they cover the whole customer journey, with the right message at the right moment.

↗

The right message per stage

You say something different to someone seeing you for the first time than to someone who left a full cart.

relevance = conversion
⚿

Server-side tracking

Conversions API, GA4 and accurate events — data you can actually rely on after iOS 14 and cookies.

decisions on real data
▶

Creative that sells

We produce and test dozens of variations — UGC, video, static. Creative is 80% of the result.

20+ variations / month
≣

Budget allocated by data

We move budget towards what brings profit — not towards what "seems" to work in Ads Manager.

profit, not vanity
⌖

Clear attribution

A single source of truth for ROAS and CAC — without paying twice for the same customer.

1 source of truth
◎

A single owner

One team across the whole funnel — not three freelancers blaming one another.

clear accountability
AI in advertising · 2026

The AI that bids for you.

The platforms have shifted to automated AI campaigns. We feed them the right strategy, creative and signals — so they bid intelligently, not blindly.

Meta Advantage+

Advantage+ Shopping campaigns that find high-intent customers on their own. We control the input: creative, seed audiences, signals.

PMax

Google Performance Max

A single asset set, every Google inventory — Search, Shopping, YouTube, Display. Optimised on value, not on clicks.

→

TikTok Smart+

Performance automation on TikTok — it tests creative and audiences automatically, at scale, on a new audience.

✦ Variation generated

Creative AI

We generate and iterate creative variations with AI, then test them — more shots at going viral, less "creative fatigue".

AI only scales what you give it that's good. We put the right strategy, creative and tracking underneath it — otherwise it burns through the budget beautifully.

What we deliver

The whole growth engine, turnkey.

Not just "setting up ads". We build the complete system that brings in, converts and retains customers — and we report it to you clearly.

Deliverables · full-funnelPerformance marketing system
Ready to scale
01Tracking & measurement
  • Pixel + Conversions API (server-side)
  • GA4 + Google Tag Manager
  • Accurate events & dataLayer
  • Unified UTM & attribution
02Strategy & audiences
  • Market & competitor research
  • ICP & messaging angles
  • Custom & lookalike audiences
  • Media plan by funnel & budget
03Creative & content
  • Concepts & scripts
  • UGC, video & static
  • Variations for testing
  • Iteration on what performs
04Meta campaigns
  • Advantage+ Shopping
  • Prospecting on a new audience
  • Retargeting & DPA from catalogue
  • Structured creative testing
05Google & TikTok
  • Search & Shopping
  • Performance Max & Demand Gen
  • TikTok Smart+ & video ads
  • Optimised product feed
06Reporting & optimisation
  • Live dashboard (ROAS, CAC, LTV)
  • Weekly optimisation
  • Continuous A/B testing
  • Monthly review with action plan
▲ The ad accounts, the pixel and the data stay 100% yours. We work transparently, with full access — no dependence on us. Free 30-min audit
The process

From audit to scaling.

✓Transparent, step by step — you see exactly where every euro goes and what result it brings. No black box.

media-plan.pdf
Strategy & media plan
Approved
1
Days 1–5
Audit & strategy

We analyse the accounts, the market and the margins. We set objectives, budget and the funnel plan — in writing.

You get: media plan + projection
You approve
pixel · CAPI
2
Days 5–10
Tracking & setup

We install Pixel + server-side Conversions API, GA4 and the events. Without accurate data, nothing gets optimised.

You get: verified tracking
We validate together
→
3
Days 10–18
Creative production

Concepts, scripts and production: UGC, video and static. We prepare a set of variations for testing.

You get: a creative set
Creative review
✓Pixel & CAPI live
✓Audiences & structure
✓Creative uploaded
✓Budget & rules
campaigns liveLIVE
4
Days 18–21
Campaign launch

We launch the campaigns across every stage, with test budgets. We monitor the first signals daily.

You get: LIVE campaigns
We go live
ROAS
3.4×
CAC
−31%
5
Days 21–45
Optimisation

We cut what loses and double down on what wins. We test creative and audiences weekly, tracking the real ROAS.

You get: report & optimisations
Weekly review
Revenue / month
+62%
LTV
+28%
∞
Ongoing
Scaling

We grow the budget without crashing the ROAS — new channels, new audiences, new markets, based on the data.

You get: profitable growth
Monthly plan

A realistic timeline: it assumes access to the accounts, a test budget and timely feedback on creative — we tell you exactly what we need from day 1.

Why you need full-funnel

Recognise any of these situations?

If so, your ad money is leaking past you. Tick what's happening to you right now.

Diagnostic · 60 seconds
Tick the symptoms you see in your ads.
✓ROAS is below the profit threshold.
✓You don't know which channel actually drives the sales.
✓Tracking is broken after iOS 14 / incomplete pixel.
✓When you scale the budget, ROAS drops.
✓Creative "fatigues" within a few days.
✓You pay twice for the same customer.
✓CAC is higher than your margin.
✓The report arrives late and you understand none of it.
Tick what hurts — we'll tell you on the spot how much you're losing. 0 / 8
ROAS
1.8×→4.2×
Budget moved towards what brings real profit.
CAC
high→−38%
Retargeting + retention lower the cost per customer.
Tracking
partial→complete
Server-side Conversions API — data you can rely on.
Attribution
confusing→1 source
A single truth for ROAS & CAC.
Creative / month
2→20+
More shots at winning creative.
Reporting
monthly→live
A real-time dashboard, not a delayed Excel.

Typical figures after 60–90 days of full-funnel — we'll give you the exact projection for your account at the free audit.

Frequently asked questions

What you'll want to know first.

What minimum ad budget do I need? +
It depends on the niche and margin, but for a full-funnel that can be optimised properly we usually start from a test budget that lets us gather data in 2–4 weeks. We'll tell you a realistic threshold at the audit — without pushing you to burn money.
How soon will I see results? +
The first signals appear in 2–3 weeks, but a stable, scalable ROAS is built over 60–90 days, as the algorithms learn and we test creative. Performance marketing is a system, not a magic button.
Which platform should I start with — Meta, Google or TikTok? +
We usually start with the channel that captures existing demand (Google) and/or the volume engine (Meta), then add TikTok for a new audience. We make the decision based on niche, margin and where your customers are — not on what's trendy.
How do you measure accurately after iOS 14 and cookies? +
We implement server-side Conversions API, GA4 and our own tracking, so we recover the data the classic pixel loses. That way optimisations are made on real data, not on estimates.
Do you also handle the creative (video / UGC)? +
Yes. Concepts, scripts, UGC, video and static — plus iteration on what performs. Creative is the single most important performance factor, so we don't leave it to chance.
Do you work on commission from ad spend or a fixed fee? +
We have flexible models — a fixed fee or performance-linked, depending on your budget and objectives. We propose the right option for you at the audit, transparently.
Do I have to be on Shopify? +
Not necessarily, but Shopify makes tracking, the product feed and audiences easier for us. We work on other platforms too — and if you want, we'll build the store for you as well.
Who keeps the ad accounts? +
Yours, 100%. We work inside your Business Manager and your accounts, with full and transparent access. You leave with everything, any time — no hostages.
Strategic audit

See your whole funnel, end to end.

A free 30-minute audit — where the funnel leaks and the plan to scale.