How much do Google ads cost? (2026)
In short: €1,000–€1,600/month to start — the ad budget (from €600, ~€20/day, paid directly to Google) plus management (€300–€800 fixed or 10–20% of the budget). On Google you do not create demand, you capture it — the click is more expensive on contested keywords. We calculate the exact threshold for your niche at the free audit.
Indicative figures for RO eCommerce, excluding VAT. On Google, the click is more expensive on contested keywords — we calculate the exact threshold for you at the free audit.
Google ads do not have a fixed price, because you pay for intent: the more contested a keyword is and the closer to purchase, the more the click costs. The media budget (the money Google spends) is separate from management — the monthly fee for structure, bidding, negative keywords and optimisation — and from production: product feed, ad copy, landing pages.
What is specific to Google is the campaign type. Search catches people searching for exactly what you sell, so it converts but is more expensive per click. Shopping and Performance Max cover volume and product discovery, with a different cost logic. The right mix, and therefore the cost, depends on your niche and catalogue. We set it at the free audit.
What you pay, by component.
The ad budget is separate from management and stays on your card. Here are the typical costs in 2026 for eCommerce in Romania.
| Component | Typical cost 2026 | How it works |
|---|---|---|
| Ad budgetthe largest cost | from €600/month | You pay per click or conversion, directly to Google. Competition on a keyword pushes the cost up or down. |
| Management — fixed fee | €300–€800/month | Account structure, negative keywords, bidding, weekly optimisation. Predictable. |
| Management — percentage | 10–20% of budget | The fee grows with the budget. Fair and scalable at high volumes. |
| Production | from ~€100/month | Optional: ad copy, product feed, landing pages. Lighter than on Meta — no UGC/video. |
| Recommended minimum threshold | ~€900/month total | Ad budget (from €600) + management, so we gather data and optimise. |
Indicative prices, excluding VAT. We set the exact offer after the audit.
Why there is no "one price".
On Google, the cost comes from three directions. We separate them clearly, so you know what you pay for.
Media budget
You pay for intent. A keyword close to purchase costs more per click, but brings warmer customers. We decide which keywords the budget is worth spending on and where we stop it.
Management
The monthly fee. Account structure, negative keywords so you do not burn money on the wrong searches, bidding, optimisation. On Google, what you exclude matters as much as what you include.
Production
A clean product feed, ad copy, landing pages. If the page is slow or weak, Google penalises you on cost — so production is part of the price.
By your stage.
Three tiers, from the first conversions to full coverage on search.
Search on the keywords closest to purchase, plus a basic Shopping. You gather conversions, clean up the irrelevant searches.
You add Performance Max on the feed, expand the keywords that convert, optimise the landing pages. The budget grows on what brings sales.
Coverage across the whole search funnel: brand, generic, competition, Shopping and PMax at volume, with clean attribution.
The whole Google account, turnkey.
From keyword research to the product feed — we build and optimise everything, in your account.
- Intent-based keyword research
- Account structure
- Negative keywords
- Search / Shopping / PMax plan
- Conversion tracking
- GA4 & correct attribution
- Clean feed in Merchant Center
- Event verification
- Bidding & weekly optimisation
- Ad tests
- Live reporting
- Monthly review
The proof lives in the portfolio.
174 real shops, many that capture demand on Google. Name, niche, partner since which year.
What everyone asks.
Why does a click cost more on some keywords? +
Search, Shopping or Performance Max? +
Do I need a shop or a product feed? +
Do I pay Google or the agency? +
Does the page the customer lands on matter? +
Are the figures on the page the final price? +
Want the exact threshold for your Google account?
A free 30-minute audit. We look at your keywords and catalogue, choose the campaign mix and give you a realistic budget. We reply within 24h.