How much do TikTok ads cost? (2026)
In short: €1,200–€1,800/month to start — the ad budget (from €800, paid directly to TikTok) plus management (€300–€800) and video production, which weighs more here. The budget threshold is higher than on other channels and the ad must not look like an ad. We calculate the exact threshold for your niche at the free audit.
Indicative figures for RO eCommerce, excluding VAT. On TikTok the budget threshold is higher and video production weighs more — we calculate the exact threshold at the free audit.
TikTok ads have two quirks that change their cost. First: the budget threshold at which the algorithm exits learning is usually higher than on Meta or Google. Second: video production weighs far more, because on TikTok an ad that looks like an ad gets ignored. You need more native material, more often.
As everywhere, the media budget (the money TikTok spends) is separate from management — the monthly fee for structure, audiences and optimisation — and from video production. The difference is that here production isn't a minor line item: it's the engine. The more video variations you test, the faster you find what sells. We set the exact threshold and the production volume at the free audit.
What you pay, by component.
The ad budget is separate from management and stays on your card. Here are the typical costs in 2026 for eCommerce in Romania.
| Component | Typical cost 2026 | How it works |
|---|---|---|
| Ad budgethigher threshold | from €800/month | Paid directly to TikTok. The learning threshold is higher than on other channels. |
| Management — fixed fee | €300–€800/month | Account structure, audiences, weekly optimisation, reporting. Predictable. |
| Management — percentage | 10–20% of budget | The fee grows with the budget. Fair and scalable at large volumes. |
| Video productionthe decisive factor | €100–€1,000/month | Native material, at volume, often. On TikTok, it weighs more than on other channels. |
| Recommended minimum threshold | ~€1,100/month total | Ad budget (from €800) + management, so the algorithm exits learning. |
Indicative prices, excluding VAT. We set the exact quote after the audit.
Why there's no "single price".
On TikTok, the cost has a different centre of gravity: production. We separate all three.
Media budget
The money that goes into TikTok. The threshold at which the algorithm learns is usually higher — below it, you don't gather enough data for us to optimise. We set it realistically for your niche.
Management
The monthly fee. Account structure, audiences, optimisation, reporting. You pay for the work, not the ads.
Video production
On TikTok, this is the line that weighs. Native material, often, at volume — because an ad that looks like an ad gets ignored. The more video you test, the more safely you scale.
By your stage.
Three tiers. Video production scales up in pace as you climb.
Correct Pixel + Events API, a first set of native videos, a test budget above the learning threshold. You gather the first signals.
More video variations per week, new audiences, scaling on the hooks that land. Production becomes constant.
Continuous production volume, new audiences and formats, a large budget without collapsing your cost per result.
Your whole TikTok account, turnkey.
From concept to native video, at volume — we produce and scale everything, in your account.
- ICP & native angles
- Audiences
- Campaign plan
- Creative direction
- TikTok Pixel + server-side Events API
- Correct events
- Attribution
- Data verification
- Native video concepts & scripts
- Production at volume
- Continuous testing
- Weekly optimisation & live reporting
The proof lives in the portfolio.
174 real stores in the portfolio. That's where the proof is — name, niche, partner since which year, no cosmetic figures.
What everyone asks.
Why is the budget threshold higher on TikTok? +
Why is video production more expensive here? +
Can I reuse the videos from Meta? +
How much material do I need per month? +
Do you work on my account? Who keeps it? +
Are the figures on this page the final price? +
Want the exact threshold for TikTok?
A free 30-minute audit. We set the budget threshold, the video production volume and the testing plan. We reply within 24h.