How much do Facebook ads cost? (2026)
In short: €1,000–€1,600/month to start — the ad budget (from €600, ~€20/day, paid directly to Meta) plus the management (€300–€800 flat or 10–20% of the budget). Three separate lines, not one blended price. We calculate the exact threshold for your account at the free audit.
Indicative figures for Romanian eCommerce, excluding VAT. The real threshold depends on niche, margin and objective — we calculate it exactly for you at the free audit.
Facebook and Instagram ads do not cost "a fixed sum". You pay the media budget — the money Meta spends to deliver the ads — separately from the management, which is the monthly fee for strategy, optimisation and reporting. The third line is creative production: video for Reels, static, UGC. On Meta, the creative is the single most important performance factor, so it weighs into the cost.
The minimum budget depends on niche and margin: you want enough for Meta's algorithm to exit the learning phase and for us to gather data within two to four weeks. Below a certain threshold, optimisation is blind. We set the exact threshold for your account at the free audit.
What you pay, by component.
The ad budget is separate from the management and stays on your card. Here are the typical 2026 costs for eCommerce in Romania.
| Component | Typical cost 2026 | How it works |
|---|---|---|
| Ad budgetthe largest cost | from €600/month | Minimum ~€20/day. Paid directly to Meta, from your card — you control it, it does not go through the agency. |
| Management — flat fee | €300–€800/month | A fixed monthly sum for strategy, operations and reporting. Predictable; ideal for a small–medium budget. |
| Management — percentage | 10–20% of the budget | The fee grows with the budget. Fair and scalable at high volumes. |
| Creative production | €100–€1,000/month | A separate service: UGC, video for Reels, static. The price depends on volume. |
| Recommended minimum threshold | ~€900/month total | Ad budget (from €600) + management, so the algorithm exits learning and we can optimise. |
Indicative prices, excluding VAT. We set the exact quote after the audit.
Why there is no "one price".
The "price of ads" is actually three different costs. Most offers blend them together, to look cheaper. We separate them clearly.
1 · The media budget
The money that goes into Meta. You set it, we decide where it goes: prospecting, retargeting, Advantage+. It has to clear the learning threshold, otherwise optimisation is blind.
2 · The management
The monthly fee. Account structure, audiences, Advantage+, weekly optimisation, reporting. You pay for the work, not the ads.
3 · Creative
On Meta, the creative is 80% of the result. Concepts, Reels video, static, UGC, variations to test. The more you test, the more safely you scale. Concepts and scripts are part of the management; production is a separate service.
The simple rule: the ad budget is yours and stays yours. The agency is paid for the management — it does not take a commission from your store and does not hold your account hostage.
By your stage.
Three tiers, from the base to the top. The media budget is separate and stays on your card.
Correct Pixel + CAPI, a single test campaign, the first creatives. You gather clean data before you scale.
Advantage+ as the volume engine, funnel retargeting, more creative variations per month. The budget climbs on what has proven itself.
A large budget without crashing profitability: constant new creative, new audiences, new placements, based on the data.
We do not "boost posts". We build the whole account.
Facebook ads are one piece of the funnel. We tie them into the whole customer journey — from the first click to the returning customer.
- ICP & messaging angles
- Custom & lookalike audiences
- Advantage+ / manual structure
- Anti-cannibalisation exclusions
- Pixel + server-side Conversions API
- Domain & event verification
- GA4 & attribution
- Catalogue & DPA
- Weekly optimisation
- Continuous creative testing
- Live dashboard
- Monthly review with a plan
The proof lives in the portfolio.
174 real stores, many scaled on Meta. Name, niche, partner since which year — right there, no filters.
What everyone asks.
What minimum media budget do I need on Meta? +
Do I pay the ad budget and you separately? +
Is the creative included in the price or is it extra? +
How long until I see results? +
Do you work on my account? Who keeps it? +
Are the figures on the page the final price? +
Want the exact threshold for your Meta account?
A free 30-minute audit on your Facebook and Instagram Ads account. We separate the three lines and give you a realistic budget. We reply within 24h.