How much does a Shopify store cost? (2026)
The cost of the build depends on what your store needs: how many products and integrations it has, how much work we put into conversion (CRO) and which systems we connect (ERP, couriers, payments, invoicing). It can be a few thousand euros or a few tens of thousands. We give you the exact figure after we see what you need, not from a table. Here we are not talking about an ad budget — we are talking about building the store: the build paid once, the monthly Shopify subscription to the platform, and maintenance, if you want it to stay optimised.
The Shopify subscription is indicative, excluding VAT. The build cost depends on products, integrations, conversion work and connected systems — we give it to you after the free audit.
A Shopify store does not cost "one figure", because you pay for three different things, and none of them is an ad budget. The first is the build: the one-off cost of building the store — design, development, product upload, optimised checkout. The second is the Shopify subscription, paid monthly directly to the platform, no matter who builds your site. The third is maintenance, optional, for updates and optimisations after launch.
The build cost depends on how many products you have, what integrations you need (payments, couriers, invoicing, feeds) and how custom you want the design. A small standard catalogue is one thing; a store with hundreds of products and special integrations is another. We set the exact range for your case at the free audit.
What you pay, by component.
One-off build, monthly subscription to Shopify, optional maintenance. None of them is an ad budget.
| Component | 2026 cost | How it works |
|---|---|---|
| Build one-off | by your needs | Design, theme development, product upload, optimised checkout. A single time. |
| Shopify subscription | from ~€25/month | Monthly, to Shopify. Covers hosting, security, the platform infrastructure. |
| Integrations | included in the build | Payments, couriers, invoicing, feeds to Meta and Google. |
| Migration if needed | depending on catalogue | Moving from another platform, without losing products or SEO. |
| Maintenance | optional, monthly | Updates, conversion optimisations, tweaks. On request. |
The Shopify subscription is indicative, excluding VAT. The build is quoted by your needs, after the audit.
Three things, none of them ads.
Build, subscription, maintenance. We separate them clearly, so you know what you pay once and what you pay monthly.
Build
The one-off cost of building the store. Design, development, products, optimised checkout, integrations. You pay once, it stays yours.
Shopify subscription
You pay monthly to Shopify, not to us. It is the platform the store runs on: hosting, security, infrastructure. Independent of whoever builds it.
Maintenance
Optional. After launch, if you want the store kept up to date and continuously optimised for conversion. You only pay if you take it.
By complexity.
Three build levels. From a clean, fast store to a complex one, with special integrations. No figure on them: we give the cost after the audit.
A clean store on a solid theme, your products, optimised checkout, the essential integrations. You launch and start selling.
Custom design, more integrations, feeds to ad channels, conversion optimisations. The store becomes a sales machine.
A complex store: large catalogue, special integrations, automations, ongoing conversion optimisation.
A Shopify store, turnkey.
From theme to integrations and tracking — we build a store that sells, not one that just looks good.
- Theme on your brand
- Store structure
- Product upload
- Checkout optimised for conversion
- Payments, couriers, invoicing
- Feeds to Meta and Google
- Correct pixel & tracking from day 1
- Event verification
- Moving from another platform
- No loss of SEO
- Optional maintenance after launch
- Ongoing conversion optimisation
The proof lives in the portfolio.
174 real stores in the portfolio — built and migrated by us. Name, niche, partner since which year.
What everyone asks.
Are the build and the Shopify subscription the same thing? +
Does the cost include the ad budget too? +
How much does it cost to move my store from another platform? +
Do I have to pay monthly maintenance? +
What does the build cost depend on? +
Are the figures on the page the final price? +
Want the exact cost for your store?
A free 30-minute audit. We look at how many products, what integrations and how custom you want, then give you a realistic build cost. We reply within 24h.