babylisspro.ro
A world-renowned professional brand, and a store built to keep pace with it.
BaByliss PRO is a name recognised in salons all over the world. In Romania, however, the professional range needed a home of its own online: a store dedicated exclusively to the brand, separate from the distributor’s broad catalogue, speaking directly to barbers, hairstylists and customers who want salon-level tools.
The product’s reputation already existed. What was missing was the infrastructure: a store that presents the straighteners, dryers and clippers properly, convinces the professional and the retail buyer alike, and an advertising engine that puts the right people in front of them. That was our part.
The store, built on Shopify
We set up the single-brand store on Shopify, from structure to finish: clear categories by type of device (straighteners, dryers, curling irons, clippers and shavers), product pages that put each product’s technology up front, and a purchase flow that works as naturally for a salon ordering repeatedly as for a first-time customer.
Meta Ads, across the whole funnel
We put the brand in front of the audience on Facebook and Instagram, from discovery to conversion: campaigns that introduce the range to people who do not know it yet, and bring back to the store the people who looked at a product and did not buy. The ads speak the language of the professional without excluding the buyer at home.
Google Ads, on buying intent
We covered search: people already looking for a BaByliss PRO model or a type of device who want to buy now. Here, the store’s presence in the results turns a clear intent into an order, complementing what Meta brings on the discovery side.
The professional range, end to end in one place.
One place online where the professional BaByliss PRO range in Romania lives end to end: the store that presents it and the channels that take it to market, built and managed under one roof. We handled the whole flow (development, launch and advertising) so that the business can scale. The reputation belongs to the brand; our role was to build the platform on which it can grow in Romania.
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