schwarzkopfpro.ro
A strong professional brand, set up online as a store that sells and advertising that reaches the right salons and hairstylists.
The professional Schwarzkopf range (colour, bleach, care and styling for salons) is known and in demand among hairstylists. But a strong professional product needs an equally serious online store: one that conveys the professionalism of the range and makes repeat ordering easier, not harder.
The challenge was not “more ad budget”. It was building a complete foundation for the Romanian market: a store that speaks to the salon professional and the end customer alike, and advertising that brings in exactly the audience that buys: salons, hairstylists and people who care about hair care. Without that foundation, any campaign would have brought traffic that went nowhere.
Shopify website
We built the store from scratch on Shopify, structured around the professional categories (colour, developers, bleach, care, styling) and designed for fast, repeat ordering, with a section dedicated to salons and hairstylists.
Meta Ads, full-funnel
We ran campaigns on Facebook and Instagram across the whole funnel: from getting the store discovered by salons and hair care enthusiasts to bringing back the people who had already viewed products but not yet ordered.
Google Ads on intent
We covered active search (professionals and customers already looking for professional Schwarzkopf products), so the store appears at exactly the moment of the buying decision.
Growth built to last.
The result is not an isolated campaign but a system: a store that sells the professional range with clarity and two advertising channels working together, Meta to grow demand and Google to turn it into orders. A digital foundation for the Romanian market, designed to support growth over time, not just a short-lived peak.
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