rocashoes.ro
A footwear store that sells as well as it looks.
Roca Shoes is not short of product. Women’s, men’s, children’s, leather goods, dozens of brands, hundreds of models, and two physical stores in Bucharest behind it. The challenge was not “what to sell” but how to make such a wide catalogue feel clear, fast and trustworthy to someone buying on their phone, one evening, without trying anything on.
In a category where the customer leaves at the first slow site or the first size mismatch, the store had to do two things at once: convert the traffic you already have and justify every bit of the budget you put into ads. That means one thing: you do not build the store separately from the campaigns. You build them as the same system.
The store, on Shopify
We built the store on Shopify, the platform where a wide catalogue can breathe: fast, stable, flawless on mobile, easy for the Roca team to manage. We structured the collections into women’s, men’s, children’s and leather goods, put order into the navigation and removed the classic frictions that kill a basket: size confusion, photos that do not tell the truth, unnecessary steps to checkout.
Meta Ads, full-funnel
On Meta we built the whole journey, not just one ad. At the top, we attract new buyers with the products and collections that move. In the middle, we keep their interest. At the bottom, we recover abandoned baskets and visitors who did not finish, right where the sale is won in fashion. New audience and remarketing working together.
Google Ads, on intent
Meta brings the audience; Google captures it exactly when it has intent. We covered the searches people already make (brand, model, category) and took the catalogue into Shopping, where the decision is made on image and price. That way, every relevant search lands on the right page in the store, not on a detour.
One system, made to last.
We delivered exactly what we promised: an end-to-end project. We built the store and promoted it, not as two separate things but as a single system in which the platform and the campaigns pull in the same direction. The store is fast, clear and ready to scale, and the traffic from Meta and Google lands on a site that knows how to turn it into an order. A foundation on which Roca Shoes can add brands, collections and seasons without starting over.
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