The sales process includes a set of repeatable steps that your company or salespeople follow to interact with a potential customer.

You can get customers who are interested in the products or services you offer, and this is how you get to conversion, as we say in marketing terms, or simply put, getting a sale.

The results will work in your favor if you know how to choose the right communication techniques with your customer.

In other words, once a customer is happy with the relationship they have created with your company or brand, your chances of that customer becoming an ambassador for your brand and recommending it to people close to them, such as family and friends, increase greatly.