PPC, or Pay-Per-Click, is a form of advertising that gives you the chance to pay to have your website appear on the search engine results page when someone searches for a specific word or combination of words.
The SERP will display the ads you have created to then direct visitors to your site, and the fee you pay is based on this action of potential customers: to get them to click on your ad.
PPC = Immediate Results
Unlike free content or organic search strategies, PPC advertising generates immediate results in almost all cases. You will instantly reach thousands of people - probably people who are looking for your services or products.
Businesses using Facebook Ads are often impressed by the multitude of targeting options as well as the tools they have at their disposal to create beautiful and engaging ads. However, one element of Facebook Ads that always surprises newcomers is the potential return on investment that Facebook advertising offers and how much savvy businesses can stretch a limited advertising budget on the platform.
Instagram ADS can provide a significant ROI, helping you with one of the highest conversion rates (4.21%)Over 80% of Instagram users research a brand's products and services. Over a third of users have purchased a product or service through Instagram - making them 70% more likely to make a purchase than non-Instagram users.
As the world's most popular and widely used search engine, Google is considered the de facto leader in online advertising. With more than 3.5 billion search queries every day, Google gives businesses access to an unprecedented and unmatched potential audience of users who are actively searching for goods and services.
Youtube ADS are a great way to make your content memorable. In a world where people are bombarded with ads at every turn, you want your content to stand out and really grab the viewer's attention - what better way to do that than with a YouTube video ad? By creating an effective and memorable video ad, you increase customer engagement and hopefully ad recall - both of which are hugely beneficial to any growing business.
TikTok has become insanely popular in a very short time. Now with over 2.6 billion downloads and 1 billion monthly active users, it has surpassed Facebook, Twitter, Instagram and other social media platforms.TikTok - The Future of Marketing On TikTok, users upload funny and entertaining videos of 15-60 seconds. The platform allows in-app editing and various filters, funny effects, music overlays and integrates with other social media platforms.
LinkedIn is not the first choice when we mention digital advertising or social media advertising, but it is a marketing channel that all B2B brands should use and advertise. LinkedIn is a professional social networking platform that connects you and your business with professionals around the world. LinkedIn gives you the opportunity to build brand awareness among key professional audiences, allowing you to reach decision makers directly.
Paid advertising is a quick and effective way to increase sales. While it's not the only marketing strategy your business should consider, it certainly has its advantages that shouldn't be overlooked.
At Transilvania Marketing, we offer PPC ad services and more, for a wide variety of businesses. Our goal is to perfect the art of finding your audience and reaching them through highly targeted strategies.