The timeline in sales includes a set of repeatable steps that your company or sales team follow to interact with a potential customer.

You can get customers who are interested in the products or services you offer and thus you will reach the conversion, as we say in marketing terms or simply put when recording the actual sale.

The results will work in your favor if you know how to choose the right communication techniques with your customer.

In other words, once a customer is satisfied with the relationship they have created with your company or your brand, you greatly increase the chances that that customer will become your brand ambassador and recommend you to close people like family or his friends.